Top 5 iOS Personal Finance Apps in Romania: Q1 2025

In the first quarter of 2025, the top personal finance apps on the iOS platform in Romania demonstrated varying performance trends in terms of downloads, revenue, and active users. Here's a closer look at how these apps fared.

Money in Motion from Guda&Guda, a local Romanian publisher, saw a significant fluctuation in weekly downloads, starting at around 2.2K and experiencing a decline to 384 by mid-March, before rebounding to 732 by the end of the quarter. The app maintained a steady number of weekly active users, fluctuating between 7.3K and 9K.

Money Manager Expense & Budget by Realbyte Inc. had a relatively stable performance, with weekly downloads ranging from 164 to 521, peaking towards the end of March. Active users showed a steady increase, starting from 3.2K and reaching close to 4.7K by quarter's end.

Splitwise, developed by Splitwise, Inc., maintained a modest revenue stream, with weekly earnings fluctuating between $35 and $85. Downloads remained fairly consistent, with a slight increase from 190 to 233 by the end of March. Active users showed a gradual rise from 2.3K to 2.4K.

The Wallet - Daily Budget & Profit app, by BudgetBakers, experienced modest revenue with weekly figures ranging from $42 to $81. Downloads were relatively stable, mostly around the 150 mark, with a slight uptick to 161 by the end of March. Active user numbers fluctuated mildly, ending the quarter at 1.2K.

Finally, Spendee Budget App & Planner from Cleevio s.r.o. saw a consistent revenue stream, hovering between $40 and $77 weekly. Download numbers varied slightly from 80 to 139. Active users showed a gradual increase, starting at 1.3K and reaching 1.2K by the end of the quarter.

These insights, provided by Sensor Tower, offer a snapshot of the competitive landscape in Romania's personal finance app market for Q1 2025. For more detailed analytics and insights, Sensor Tower remains a key resource for understanding app performance trends.